What was once considered a vanity search is now mandatory due diligence. Ongoing surveys reveal that business owners who Google themselves to view their digital footprint are unsatisfied with the results.
Today’s online social climate has added complexity to reputation management, and your image requires proactive and tailored design.
- Your search may reveal an image that is imbalanced and skewed towards revealing aspects of your personal life rather than your positive business activity.
- You may notice only occasional professional mentions, which are not streamlined with, or representative of your brand, therefore diluting your message and confusing your audience.
- Only 50% of people can claim ownership of their name on the first page of searches, and only 2% can claim all the items on that first page.
- Some searches may even reveal negative reviews, feedback or comments, which are damaging for reputation.
And, if you’ve been actively finding ways to avoid online exposure and have managed to remain relatively unsearchable, think again because no online presence is detrimental for market sentiment.
Our Reputation Management Protocol is not solely digital-led. We work with clients on brand, image management, and story-first.
Our proactive representation builds and amplifies your persona and creates valuable online real estate for you and your business, building unparalleled trust that converts, creates flow, and attracts opportunities.
Our Reputation Management Protocol includes:
Logotype & Style Guide Design
Marketing Suite Design
Ongoing Brand Counsel.
Boardroom Strategy Sessions
Collaborations and Co-Branding With Strategic Partners
Cause Related Marketing (CRM) Advice and Campaign Design
Online Review and Moderation Training.
SOCIAL MEDIA ADVISORY
Social Media Audits
Social Media Strategy
Online Campaign Design
Online Content Creation.
PUBLICITY & MEDIA EXPOSURE
Media Materials (bios, media kits, backgrounders and advisories)
Targeted Product Placement
Media Appearance Coaching (for TV, radio, and online)
Written Media Representation (Interviews, commentary, Q&A)
Blog and Podcast Outreach
Press and Online Media Outreach
Brand Ambassador and Influencer Talent Scouting
Blogger Relations and Collaborations
Influencer Marketing Program Design