Branding

"Within the first month of strategically working with Marina on our brand, our sales doubled and our business expanded."

Zoe Zephyr (PHD)

Founder, The Yoga Centre

W e don’t just create brands; we unearth them, because branding is not something that’s fabricated. It requires deep exploration and an understanding of the sum of your already-present personal attributes, energies, and social markups that define who you are.

Our job is to extract these, and translate them through the lens of design, image and story, helping you evolve into an emotionally distinctive brand and a public figure that is authentically felt, impactful and is primed for reputation and increased social proof.

“Our Brand Method is based on 21 years of carefully curated industry intelligence and validated through hundreds of clients worldwide.”

Based on key principles of social psychology, neuroscience and human behaviour we define your message and crystalize your image, helping you become attractive, lucrative, and viral!

Whether you’re an established or an emerging brand, our engagement starts with a 2-hour Brand Review with Marina Mara.
The Brand Review is conducted at your premises, or online, over two insightful and stimulating hours of consulting.

Upon completion, our analysts generate a fully customised report of findings, recommendations, and strategic advice that correctly aligns you with your brand proposition, saving you years of incorrectly invested marketing resources.

  • Your Brand Review extracts, captures and translates your core but often dormant personality attributes
  • Unearths your brand ecosystem through enquiry in areas you’ve never explored before
  • Establishes your true v’s perceived value proposition
  • Aligns with your core value system to further clarify your purpose
  • Uncovers brand elements such as language, tone and style guide, to further strengthen your image
  • Sets your foundations for storytelling and influence
  • Solidifies and simplifies your value proposition, once and for all!
  • The session touches on your four core pillars of branding: personification, brand romance, brand arousal and design
  • At completion, it allows us to make strategic recommendations on how you can enhance your reputation, build brand authority and virality, and the steps required to achieve this.