Turn brand
confusion
into brand
arousal
The Problem
with branding
For years, agencies worldwide have used creative briefs to lay the groundwork for creative professionals to conceptualize and execute client deliverables with some level of understanding. However, we consistently observed that the standard creative brief was lacklustre, restrictive, and redundant, failing to capture important messaging. Essential interpersonal values and client attributes were not addressed, and the questions posed were shallow, lacking values-based vibrancy. In the absence of in-depth insight, (re)branding efforts are confined to elementary results.
How we
solved it
MARINA MARA developed a first-of-its-kind brand diagnostic consultation. Rooted in intelligence, the diagnostic, as well as our agency’s creative protocols, integrate principles of social psychology, neuromarketing, and lingual semeiotics, rendering us inimitable in the marketplace.
Identifying “brand arousal touchpoints” is key in our diagnostic process. Though MARINA MARA popularized “brand arousal,” it’s a validated marketing concept akin to “brand romance,” describing the emotional impact a brand has. Elevated brand arousal fosters joy and enthusiasm, making it easier for consumers to invest in your brand. This strong emotional connection is achieved through carefully crafted positive stimuli we carefully craft and curate for you.
Are you ready
to be unearthed?
When others talk about branding, we talk about branding for reputation. When others focus on competitors, we make competition irrelevant. Others will tell you it’s raining, but we’ll make you feel wet. Subtle felt differences in design, image and story, create grand impact in your business. You’re not here to get a brand, you already are a brand. You’re here to be unearthed. Let’s go!
The Brand
Review
From start-ups to public figures and private corporations to state government agencies, our client base covers a diverse range of entities, which have all received exceptional clarity and commercial growth.
Get clear
on your
brand
ACCESS THE WORLD’S FIRST AND ONLY COMPREHENSIVE BRAND DIAGNOSTIC CONSULTATION.
We’ll clarify and strengthen your brand so you can build brand authority, once and for all!
