PERSONAL BRANDING: CONFRONTING ITS OWN IDENTITY CRISIS
Personal branding is having a moment—its final one.Brace yourselves; this intel drop will likely ruffle some feathers. THE RISE AND FALL Initially, personal branding emerged as a strategic effort to shape public perception, positioning individuals as industry… Read more
THE SEDUCTIVE POWER OF SCARCITY: LESSONS FOR BRANDS FROM LUXURY COMMERCE
Desire thrives on denial. As the lyrics of legendary Smiths singer Morrissey say, “The more you ignore me, the closer I get.” The moment we can’t have something, it’s all we want. This primal instinct—alive since… Read more
ROOKIE ERROR:
THE HYPERFEMINISATION OF FEMALE-LED BRANDS
Salmon pink, gold foil, script fonts, and those soft, Canva-inspired arches—sound familiar? It’s the signature look of countless brands launched by female entrepreneurs. In a time when the discourse around femininity and masculinity dominates not just… Read more
WHY COFFEE IS THE BLUEPRINT FOR BUILDING BRAND LOYALTY
Want Brand Loyalty? Steal Coffee’s Secret Formula. In an interview a few years ago, I was asked what gets me up in the morning. The host probably expected me to wax poetic about purpose, maybe toss… Read more
BRANDING IN THE ERA OF THE DESENSITISED CONSUMER
We are branding into a battlefield of numbness. Not boredom—numbness. Engagement isn’t dropping because your offer is weak. It’s dropping because your audience can’t feel anything anymore. That’s the war you’re now fighting: overstimulation, saturation, and… Read more
STARTUPS, SCANDALS, AND SOCIOPATHY: WHEN CLOUT COSTS YOU CREDIBILITY
Startup culture has a problem, and it’s wearing a black turtleneck. Let’s step into a dimension most founders don’t dare look at too closely, because it forces us to ask uncomfortable questions. What happens when clout… Read more
